Balancing Personal And Professional Social Media Use
Balancing Personal And Professional Social Media Use

Social media is a powerful tool to build your professional brand. It is also an excellent way to keep in touch with friends and family. People use social networking activities in every aspect of their lives. They use it to build friendships, find romantic partners, and even find professional opportunities. What happens when the line between the personal and professional blur? more...

What Is LinkedIn Pulse And Why Use It
What Is LinkedIn Pulse And Why Use It

Following LinkedIn’s 2013 purchase of Pulse for just shy of $100 million, and its rebrand and launch as LinkedIn Pulse we saw the birth of the world’s first personalized business news digest. At this early stage, there’s still a fair amount of uncertainty as to what LinkedIn Pulse is, and more importantly, how users can benefit from it. At its most basic form, LinkedIn allows you to create a post that you can share with your current connections and followers. more...

Beware These Meeting Killers
Beware These Meeting Killers

The purpose of meeting is to organize a group to gain efficiency within an organization or group. There are many different components to making each meeting obtain the efficiency desired. As the number of participants increases, the harder it is to stay on track. There are a number of personalities within a meeting that can take it off track. more...

Drive Traffic To Your Blog Using LinkedIn
Drive Traffic To Your Blog Using LinkedIn

When it comes to the LinkedIn platform there are a lot of people out there who are misusing it, or who simply do not realize the potential it has to increase the quality of your professional life. It’s far more than just another social media platform, and even those who believe they’re on top of the game when it comes to LinkedIn usually aren’t managing to take advantage of all of its benefits. more...

Effective Meetings Start With An Agenda
Effective Meetings Start With An Agenda

Meetings are a necessary part of doing business. Whether you are pitching an idea to a room full of potential investors, closing a deal with a new client, or just organizing your weekly staff meeting, meetings will take time out of the day for all parties involved. There is one thing that can be done to ensure that the time spent together as a group is as brief and effective as it can be- having an agenda. more...

How To Build Your Brand On Social Media
How To Build Your Brand On Social Media

Social media is not just for fun anymore. Your social media activity makes or breaks your personal brand. Personal brand building through social media is a key to success for many professionals. Facebook and Twitter are the most popular channels for personal branding on social media. Since LinkedIn is the largest professional social network, it is also essential. more...

Five Reasons Your LinkedIn Profile Fails
Five Reasons Your LinkedIn Profile Fails

LinkedIn is now one of the biggest social tools used in business today, and while many users have seen success and built strong relationships through the platform, others have been doomed to fail from the very beginning, and their profiles are quickly lost in the mix. more...

What Personal Branding Is Not
What Personal Branding Is Not

As the Olympic games come to a close in Rio, we can look back and reflect. When we do, it is a mixed bag. There were many great stories. Two from the state of Maryland dominated the pool. Michael Phelps extended his medal win streak to unworldly heights, while Katie Ledecky seemingly won every race she swam as if she were running while every other competitor was swimming. more...

Five Reasons You Need A LinkedIn Profile
Five Reasons You Need A LinkedIn Profile

The idea of interacting with people on social media can be enough to send some people into a cold sweat, but the benefits of using a social media platform like LinkedIn is an entirely different proposition to the other, more widely used forms of social media. A global spokesperson for LinkedIn and professional author, Lindsey Pollak refers to LinkedIn as “an online resume on steroids”, which is as close to the truth as you can get. more...

How Michael Phelps Built His Personal Brand
How Michael Phelps Built His Personal Brand

With his all-time-best Olympic career seemingly coming to an end with a record-setting 23 gold medals in the 2016 Summer games in Rio, Michael Phelps has certainly cemented himself in both the record books and in the minds of the world for eternity. He was recently named the greatest Olympian of all-time in a recent poll. All of that seemingly would build a personal brand for himself, yet even the greatness displayed in the pool didn’t define him. more...

Effective Meetings Matter
Effective Meetings Matter

No matter your business, meetings take up a considerable amount of time. Whether your meetings consist of just one other person going through a product pitch or whether it is a team meeting with fifteen members trying to align on a decision, there is waste that exists that is killing your productivity and costing you and your organization money. The good news is most of the time wasted in meetings through various means can be eliminated and can make the time spent more effective. more...

How To Create A Blog Post
How To Create A Blog Post

Your online presence is fundamental to your professional brand in your region and the world. Blogging and article writing are tools you can use to position yourself as an expert, influencer or thought leader. It is easier than ever to publish your content. Options include creating your own blog, contributing long-form articles on LinkedIn, or to established blogs and online publications. Before you dive in, it is crucial that you decide why you are blogging. more...

Use Social Media For Personal Branding
Use Social Media For Personal Branding

For decades the thing for a professional who was looking for a new job to do was to create a high-quality CV and cover letter. The internet has changed all of that. Today, anyone who wants to stand out from the competition in their field has to go beyond what has been deemed acceptable in the past. They have to think outside the box. more...

Ten Ways To Build Your Brand
Ten Ways To Build Your Brand

Your personal brand positions you as a thought leader, expert or valued professional in your field. Every professional has a brand identity whether it is intentionally cultivated or accidental. You have the power to create your brand to reflect your talents and your strengths. Once you strategize and plan your brand, there are countless ways to build it. This is a brief overview of ten ways you can develop and reinforce your brand. more...

How To Build Your Personal Brand
How To Build Your Personal Brand

Personal branding isn’t just for celebrities anymore. In the digital age, you have a brand whether you realize it or not. It is always beneficial to develop your brand with intention. Your personal brand is everything that communicates who you are and your unique value. Think of any established company, most likely this company has a unique brand identity. more...

Create A Great LinkedIn Profile To Help Get You Noticed
Create A Great LinkedIn Profile To Help Get You Noticed

How to create a great LinkedIn profile? That is a common question asked when one starts to begin the journey of creating a strong personal brand. Your professional social network is one of the primary ways people see who you are. It is the doormat for your brand. Just like having nice landscaping and a nice paint job builds your home’s curb appeal, your LinkedIn profile is the first impression others have. Make it a good one. more...

The Most Important Thing To Do Right Now - Build Your Personal Brand
The Most Important Thing To Do Right Now - Build Your Personal Brand

Suppose you are an expert in widget design. That’s the best thing you do. If someone asked around for a widget design expert would your name come up as a suggestion? It probably won’t unless you have worked at letting people know that you are an expert widget designer. It takes time to build a reputation, especially with so many people vying for attention. more...

3 Simple Ways You Can Build Your Professional Brand
3 Simple Ways You Can Build Your Professional Brand

There is no denying that brand equity is a powerful thing. Why do people pay more for products from companies like Apple? The simple answer is the company has worked hard at owning a place in the mind of the consumer. They want people to associate their brand with quality. This is part of their brand equity. This same concept can and should be applied to individuals and their professional brand. more...