Drive Traffic To Your Blog Using LinkedIn#linkedin by August 31, 2016
When it comes to the LinkedIn platform there are a lot of people out there who are misusing it, or who simply do not realize the potential it has to increase the quality of your professional life.
It’s far more than just another social media platform, and even those who believe they’re on top of the game when it comes to LinkedIn usually aren’t managing to take advantage of all of its benefits.
One such benefit is the capacity to drive traffic to your blog or website.
Being able to put your website, blog or sales page in front of your LinkedIn connections can prove invaluable for your personal brand development.
There are a number of ways to go about ensuring that you’re driving as much traffic to your blog or site as possible. Here are five of the best ways to get started;
It sounds pretty self-explanatory, but you’d be surprised at the amount of people who are quick to tell you that LinkedIn “doesn’t work” or that it’s just a “passing fad” who have arrived at that conclusion due to the fact that they simply haven’t put the time or effort in to make their LinkedIn profile a success.
Like anything in life, it takes perseverance and effort to make something a success, and that goes for your LinkedIn profile as well.
Don’t set up your account, fill in half of your profile and then log off only to check it again a few weeks later only to be surprised that you have accomplished nothing.
Put in the effort, which means being active on the platform. “Like” and share your connections posts, reply to comments and articles that you find interesting.
Get involved. It’ll pay off big-time down the line.
At the time of writing there are over 1.5 million active groups on LinkedIn, with over 80% of the active user base being a member of at least one of them.
Groups are a fantastic way to get chatting to others involved in your industry, and are probably the best way to make contacts and connections outwit your own personal circle of associates.
Even though groups are definitely worth looking at as an option, you should always check them out before joining. Have a look at the guidelines, see what type of posts are encouraged and most importantly, see if it fits with your target market and what you’re looking to accomplish.
Post engaging content
As is the case with any social media network, the more engaging and responsive you are the more you’ll find that relationships and connections will grow and blossom.
When you feel like you’re ready to post content, take a few minutes and ensure it’s something that will add value to your audience.
Ask yourself if this is something you’d enjoy reading, and more importantly, if you’d consider it good enough to share with your own network of connections.
Engaging content is the best way to attract attention and requests to connect, all of which lead to relationships that hopefully prove beneficial to you and your business.
Seek out & follow influencers
This point is absolutely vital if you wish to carry any kind of authority in your chosen field or niche.
You simply have to know who the leaders are in your area, and you should use LinkedIn as a portal that allows you to study them in a closer way than has ever been possible.
What kind of content are they posting? Whose work are they sharing? Are they commenting on certain posts and articles? What are they saying?
All questions that you’ll find the answers to via their LinkedIn profiles.
Complete your own profile
By this point you really should create a LinkedIn profile that is complete and bursting with personality.
If not, get on it right away, because the points mentioned previously aren’t going to be anywhere near as effective if you’re running a profile that is incomplete or that looks as though it’s not been given the care and attention it deserves.
Think about it this way, how many times have you noticed that someone has clicked on your profile and after going to theirs in order to see who they are? If that person’s profile was sparse and incomplete, would you hang around for a while? Add them as a connection?
Make sure your profile is up to scratch and shows you in the best way possible.
Many of the points in this post are pretty self-explanatory, but if taken to heart and carried out consistently over time you’ll see a rise in the traffic that your blog or website attracts.