Five Reasons You Need A LinkedIn Profile#linkedin by August 17, 2016
The idea of interacting with people on social media can be enough to send some people into a cold sweat, but the benefits of using a social media platform like LinkedIn is an entirely different proposition to the other, more widely used forms of social media.
A global spokesperson for LinkedIn and professional author, Lindsey Pollak refers to LinkedIn as “an online resume on steroids”, which is as close to the truth as you can get.
If you’re a professional of any type then having a LinkedIn profile really is something you should be considering.
This article will highlight five of the top reasons why you should put creating a LinkedIn profile at the top of your “to-do” list this week!
Control your personal brand
Although you may not quite know it yet, you have a personal brand.
What sets you apart from others in your field? When you apply for a job, you have to convince the recruiter that you’re the right candidate and that you can provide something different and do a better job than your competition.
How do you do that? By cultivating your personal brand efficiently and ensuring that it gets in front of the right people.
Often a potential recruiter will Google you to find out more about you, and it can be difficult to control what they’re going to find.
What you can control, though, is your LinkedIn profile, which more often than not is highly ranked in Google searches as a matter of course. Most potential employers will immediately click on your LinkedIn profile if it appears in a Google search, so make sure you have a profile for them to find.
Create a positive initial impression
The general consensus is that you roughly have between fifteen and twenty seconds to make a good first impression on anyone who clicks on your LinkedIn profile. If you manage to hold their interest initially, they’re more likely to spend another thirty seconds or so browsing your profile.
You need to make certain aspects of your profile count, such as your profile picture. I cannot stress enough how vital it is that you have the right type of profile image.
A photo of you at home with a beer in your hand simply isn’t going to cut it. If you want to be taken seriously as a professional, you have to portray a professional manner.
A head & shoulders shot with you smiling is a must-have. It looks professional yet friendly.
You should also put some proper thought into your title. Most people just rush through this section in order to begin adding their work experience and skills, which is a mistake that could cost you in the long run.
If your image and title aren’t up to scratch there’s a higher than average chance that any potential employer isn’t going to get as far as your skills and experience section anyway.
Lay that positive foundation and you’ll enjoy the benefits of it.
Network, 2016 style
In the past, you had actually to attend events and seminars to build a solid network of contacts in your industry.
Times have changed, and while you can certainly still reap some significant benefits of networking the old fashioned way, there’s a lot to be said for online networking.
And LinkedIn is King of the mountain when it comes to online networking.
After creating your profile, you’ll find that you can then get involved in groups and forums within the platform, most of which are created industry-specific.
This is a fantastic way of getting to know people in your field and building that list of contacts that you need.
Of course, your success in this area is dependent on you having a LinkedIn profile that is well-written and attractive. There’s no point in spending time networking only for your profile to let you down.
High levels of content engagement
Another fantastic feature of LinkedIn is the ability to publish your own content for others to read and interact with.
Nothing builds authority more than published material that you’ve written. If you can make your voice heard, and people take the time to read what you have to say as well as interacting with it, you’ll find that your network will grow, and your reputation will grow along with it.
LinkedIn Pulse comes into its own in this regard, offering you the chance to put your material in front of the kind of audience that will be receptive to what you have to say.
Become an expert in your field
LinkedIn offers a really effective feature that will allow you to show potential employers that you’re an expert in your chosen field.
By offering users the option of “recommending” their contacts for specific skills, you’ll soon establish yourself as someone who knows what they’re doing.
After all, what better recommendation can you get than that of your peers, former or current clients or employer?
Any potential employer can’t fail to be impressed when they click on a profile and see a substantial number of recommendations for the very skills they require to fill a position.
Hopefully, the reasons listed above have given you a better idea of the sheer power and influence LinkedIn can have on your professional life.
Seriously, there is no excuse for any professional not to have a LinkedIn profile.
If you don’t, you’re in danger of being left behind by your competition. Simple as that.
Now that you are convinced you need a LinkedIn profile, use this guide to help build your LinkedIn profile