What Personal Branding Is Not

As the Olympic games come to a close in Rio, we can look back and reflect. When we do, it is a mixed bag. There were many great stories. Two from the state of Maryland dominated the pool. Michael Phelps extended his medal win streak to unworldly heights, while Katie Ledecky seemingly won every race she swam as if she were running while every other competitor was swimming. more...

How Michael Phelps Built His Personal Brand

With his all-time-best Olympic career seemingly coming to an end with a record-setting 23 gold medals in the 2016 Summer games in Rio, Michael Phelps has certainly cemented himself in both the record books and in the minds of the world for eternity. He was recently named the greatest Olympian of all-time in a recent poll. All of that seemingly would build a personal brand for himself, yet even the greatness displayed in the pool didn’t define him. more...

Ten Ways To Build Your Brand

Your personal brand positions you as a thought leader, expert or valued professional in your field. Every professional has a brand identity whether it is intentionally cultivated or accidental. You have the power to create your brand to reflect your talents and your strengths. Once you strategize and plan your brand, there are countless ways to build it. This is a brief overview of ten ways you can develop and reinforce your brand. more...

How To Build Your Personal Brand

Personal branding isn’t just for celebrities anymore. In the digital age, you have a brand whether you realize it or not. It is always beneficial to develop your brand with intention. Your personal brand is everything that communicates who you are and your unique value. Think of any established company, most likely this company has a unique brand identity. more...

The Most Important Thing To Do Right Now - Build Your Personal Brand

Suppose you are an expert in widget design. That’s the best thing you do. If someone asked around for a widget design expert would your name come up as a suggestion? It probably won’t unless you have worked at letting people know that you are an expert widget designer. It takes time to build a reputation, especially with so many people vying for attention. more...

3 Simple Ways You Can Build Your Professional Brand

There is no denying that brand equity is a powerful thing. Why do people pay more for products from companies like Apple? The simple answer is the company has worked hard at owning a place in the mind of the consumer. They want people to associate their brand with quality. This is part of their brand equity. This same concept can and should be applied to individuals and their professional brand. more...