How To Build Your Brand On Social Media#social-media by August 25, 2016
Social media is not just for fun anymore. Your social media activity makes or breaks your personal brand. Personal brand building through social media is a key to success for many professionals. Facebook and Twitter are the most popular channels for personal branding on social media. Since LinkedIn is the largest professional social network, it is also essential.
This article will focus on how to build your professional and personal brand through social media. You may choose to use Facebook strictly for your private life, or you may use it to build your brand. If you want to use Facebook to promote your professional activities, consider using a Facebook page. The page allows you to share content with your audience separate from your personal life. Also, Facebook groups are an excellent place to network and informally build your brand.
Either way, ensure that do not post anything that will destroy your reputation. Please see the tips on using Facebook for more specific advice.
How To Build Your Brand On Social Media
Focus on the original vision and goals you set for your personal brand. Also, focus on your ideal audience and their personas. Everything you post or share should educate, entertain or inspire to your ideal audience. If you consistently do this, you will grow an audience that is relevant to your brand.
With this in mind, the right profile helps attract your ideal audience. Create a robust profile that showcases who you are and your expertise. All the elements in your profile work together including:
- Visuals: Your profile picture is your online face. The background image sets the scene on your Facebook, Twitter, and LinkedIn profiles.
- Words: The text information contained in your profile also needs to communicate your brand
- Use each channel correctly. Facebook, Twitter, and LinkedIn all have their unique purpose.
Each social media channel has unique features and cultures. There are a few concepts that are common to all. Use these shared concept to build your personal and professional brand on social media.
How To Build An Audience While Building Your Brand:
There are three key aspects of your social media activity that will gain or lose friend or followers. They include:
- The content you create
- The content you share
- Your interaction and engagement with others
Why You Should Be a Content Creator
If you want to build your brand through social media, then you should create content. Your approach is unique to your talents, expertise and personality.
- For example, if you are an excellent public speaker then create audio or video content. Each of these channels favors video content to some extent. LinkedIn recently started highlighting short video content from influencers. Be sure to watch several examples before you post your video content. When in doubt, keep it simple and short.
- If you have an artistic streak, create visual content such as infographics. Visual content such as photographs, memes, gifs and infographics do well on all channels. Typically Facebook, Twitter, and LinkedIn all like to keep users on their site. When you share images, they will usually feature it in your followers’, feeds. That is why you may notice more engagement for that selfie compared to a status update. Be careful with the images you present as they make or break your personal brand on social media.
- If you aced your writing classes, write short and long-form written content. Both Facebook and LinkedIn offer opportunities to publish both short and long form content. A well-written long-form article or post may do very well it keeps users engaged and on the site. If you are blessed with quick wit, micro-content including Twitter and Facebook status updates may be your place to shine.
Publishing content extends your reputation as an expert, thought leader or influencer. Many people on social media simply share content, consume content and engage. Creating your own, helps you stand out as a leader and a creator.
Why You Should Share Other People’s Content:
Content creation takes time and energy. You want to remain relevant to your followers and connections. You may not have the time to publish original content every day. Chances are, you can make the time to share useful and inspiring content.
Also, nobody likes that person who only talks about themselves. Everyone loves that person who shares. When you share quality content, you become that interesting and the generous person that everyone enjoys. Also, when you share expert content, their expertise is now associated with you!
Why Interaction and Engagement Are Key To Building An Audience:
Many brand builders forget that social media contains the word “social.” Celebrities appear to use social media as a one-way broadcasting channel, but that does not mean you should. Usually their staff monitors social media accounts to manage the star’s reputation. Celebrity accounts also tend to engage with followers on occasion.
When you interact and engage with your audience, you earn their loyalty and respect. Here are some quick and easy tips for engagement:
- Learn the most natural level of engagement for your channel. On Facebook, it is the “like” or “emoticon” buttons. Every Time you use one, the poster knows you read their update and engaged with them. On Twitter and LinkedIn, the like button is just as important.
- If the post is interesting or useful, then share it with your followers. People appreciate those who share their information or content. Those people are more likely to share your content in the future.
- When you see an opportunity, comment. Few people write thoughtful comments, so this will make you stand out for better or worse. Be sure that your comment contains helpful, positive or constructive information and insight. Don’t be a troll. It rarely helps build your brand.
Tips On Using Specific Social Media Channels To Build Your Brand
Some Tips For Using Facebook:
This may seem like common sense, but so many people have lost jobs as a consequence of things they post on Facebook. Most likely, you know of at least one of these people. Most people use their Facebook profile to engage with friends and family. As the personal and professional lines blur, you are probably Facebook friends with colleagues.
Typically, a personal Facebook profile showcases who you are as a person. Most people expect you to use your Facebook account to share, engage and socialize. You can be casual and personal on Facebook. However, as a professional, you want to be careful that you do not post anything that will tarnish your brand or reputation.
You may also use privacy settings to limit what is publicly visible. However, please do not rely on privacy settings on Facebook (or any social media network). They change regularly, so be sure that you do not post anything that can cause problems later on.
Some Tips For Using Twitter:
Just be careful not to be too snarky or conduct yourself in a way that causes embarrassment. Personal brands are built or destroyed in 140 characters every day! Have you ever noticed how just about every news article references a tweet? Journalists are among Twitter’s key user base, and they follow newsmakers’ accounts looking for a gaffe. Conduct yourself like a newsmaker whenever you use Twitter or any other social media channel.
Some Tips For Using LinkedIn:
Since LinkedIn is a professional network, it is a little more formal than Facebook or Twitter. Most people have LinkedIn accounts. Few take the time to optimize their LinkedIn profile and to engage with other users. LinkedIn is not just for job seekers! The best time to build your brand on LinkedIn is when you are employed (but please don’t let this stop you if you are job hunting).
Putting It all Together:
Facebook, Twitter, and LinkedIn all may raise your profile and build your personal brand. You may pick and choose which channels will best reach your ideal audience. If you decide to use all three channels, you may want to draft a simple social media plan to outline how you will use each channel to contribute to your brand.